Instagram Addiction: What It Is & What to Do
With 2 billion users worldwide, Instagram is particularly easy to get addicted to. This app can be essential to keep up with your friends and family, but it’s too easy to lose track of time.
Addiction to Instagram happens when the app starts replacing your normal activities like hanging out with friends or enjoying hobbies. It’s not black and white; you might be mildly, moderately, or severely hooked.
Are you addicted to Instagram?
Why Instagram is so addictive
🫂 Socializing + endless scrolling = dangerous
Instagram is commonly used to catch up with friends through Stories or messages. You might want to say hi to an old friend but get pulled into an hour of scrolling.⏰ Designed for endless scrolling
Discovery of new content is embedded in every part of the app: your friends’ feed, searching, or even in messages. This makes it easy to forget what you actually wanted to do when opening Instagram.😰 Fear Of Missing Out (FOMO)
Stories and Notes only last for 24 hours. This creates an urgency to check the app regularly – otherwise, you’ll miss out!😒 Social comparison
Instagram makes it easy to compare yourself with others in unhealthy ways, resulting in body image issues.😈 Dark patterns
The app strategically times notifications to pull you back into scrolling. But if you disable them, you might miss out on messages from friends.
SpeedBump: the app to cure your Instagram addiction
Although Instagram has built-in features to control screen time, they aren’t the most effective. Instead, try out the app SpeedBump. It has no conflicts of interest and makes it possible to quit progressively, as going cold turkey can increase withdrawal symptoms.
You can also use SpeedBump to restrict other addictive apps like TikTok, YouTube, or Twitter. Here’s how it works:
Set a time limit when opening addictive apps
Get annoyed out of them when time's up
Take a 15-minute break before next use
Building habits can take weeks. SpeedBump will help you realize when it’s been too long on Instagram, and confirm that it’s you who wants to open it and not muscle memory.
Gain control again now:
Statistics about Instagram
🥉 App with third highest monthly active users at 2 billion, behind YouTube and Facebook.
🏅 App with fourth highest average monthly time per user at 16 hours 13 minutes, behind Facebook, YouTube, and TikTok.
Per country: 🇮🇳 20h 27m, 🇦🇺 12h 8m, 🇨🇦 12h 3m, 🇺🇸A 11h 2m, 🇳🇿 10h 59m, 🇮🇪 9h 51m, 🇬🇧 8h 56m
🥉 App with third highest number of times it’s opened on average per month at 331.8, behind TikTok and WhatsApp.
Per country: 🇮🇳 373.2, 🇮🇪 251.8, 🇳🇿 222, 🇨🇦 219.6, 🇦🇺 203.5, 🇺🇸 187.1, 🇬🇧 160
52.7% of its advertisement-eligible users are male ♂️, compared to 47.3% of females ♀️.
The person with highest followers is Cristiano Ronaldo at 646.8 million.
Source: DataReportal - Digital 2025: Global Overview Report.
Recognize the problem and take control
5 hours of screen time at 25 means you'll spend over 15 years of your remaining life glued to a phone (source).
This takes a toll on your mental health and shrinks your attention span to that of a goldfish 🐟.
We believe social media is genuinely useful, but it's too easy to get addicted.
Let us help: we'll give you relevant data to take action and streaks to prevent doomscrolling.
🧑 Stop being a goldfish with SpeedBump
Limit addictive apps
TikTok
Instagram
Duolingo (why tho?)
Limiting in-app features like Shorts or Reels will be added soon. Websites, too.
Build healthy habits
Social media can be useful! Connect with friends without doomscrolling for hours.
Be intentional
The more you want to use, the more you wait before opening. Doesn't get in your way but avoids compulsive behavior.
Easy to use
Don't overthink – trying it out takes 5 minutes. You will get years back.
Effective
You can't extend the session time without breaking your streak.
Affordable
Currently free. We don't have to “maximize shareholder value”.